Frustrating flare-ups and redness signal inflammation and a damaged barrier layer. New scientific research has unearthed a new trigger behind sensitized skin, as well as powerful ingredients for recovery and relief.
Millions of people perceive their skin as sensitive. The American Academy of Dermatology reports that 50% of the United States population experience some form of sensitive skin. Globally, it is of increasing concern, especially among women. In Europe, the United States and Japan, the prevalence of sensitive skin is about 50% in women and 30% in men, with younger adults reporting more sensitivity than older adults.